Lexus Continues to Innovate on Twitch with 'Next Level'

The evening of February 25, singer-songwriter and Twitch creator, Anelle, was voted by the Twitch community as the grand prize winner of “Next Level,” a livestreamed game show created by Lexus and Twitch to support up-and-coming talent. She took home a $20,000 cash grant and promotion of a future livestream on the Twitch homepage. “Next Level” overperformed for sponsored streams, exceeding all of Twitch's benchmarks by over 94%. The collaboration is part of the luxury automaker's launc…

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Source: webwire.com
Lexus Continues to Innovate on Twitch with 'Next Level'