MINI USA has teamed up with Meta Horizon Worlds creators to bring a virtual MINI experience called the MINIverse to life. The MINIverse gives fans the virtual thrill of customizing and racing a MINI with others in a whole new way. This is the first time an automotive brand has teamed up with Meta's Creative Shop to create a presence in Meta Horizon Worlds, and MINI is currently one of only a handful of global consumer brands to pioneer a virtual brand experience with Horizon Worlds…
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MINI USA creates virtual “MINIVERSE” Racing Experience in Meta Horizon Worlds.