Porsche and holoride launch in-car virtual reality attraction in a moving vehicle

Porsche and the entertainment-technology start-up holoride are piloting a new location-based virtual reality drive at the Porsche Experience Center in Los Angeles. Following a series of successful joint projects, this is holoride's first commercial installation of the technology that aims to change backseat entertainment. The pilot programme at the Porsche Experience Center (PEC) in Los Angeles will assess customer demand and technical stability as a prelude to a potential roll-out to oth…

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Source: webwire.com
Porsche and holoride launch in-car virtual reality attraction in a moving vehicle