SAS Launches New Communication Concept

“Journeys That Matter” is the name of SAS' new communication concept, which is launched through a new advertising campaign. The campaign highlights the importance of traveling and represents SAS' first brand campaign since 2020. The new communication concept is based on a new brand platform, which is being launched alongside an updated identity. �“We are Travelers” was introduced eight years ago and has proved to be extremely successful. A changed world has led to new travel patterns,…

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Source: webwire.com
SAS Launches New Communication Concept